3,500+ Agent Sign-Ups, Billions in Sales Volume, and Nationwide Expansion

Redfin Next is a new plan designed to help agents earn higher commissions, with splits up to 75% on personal deals and effective splits reaching 90% after Redfin covers traditional expenses like benefits and mileage, while also eliminating salaries in some markets to fund larger bonuses. The program provides a business-in-a-box with proprietary technology, an expert team of specialists, a powerful brand that introduces agents to 100+ customers a year, opportunities to close more high-end deals, and top-tier benefits.

Project Overview

I led the launch of three websites to support Redfin Next, a new compensation plan for real estate agents offering competitive splits, top-tier benefits, and advanced technology. This initiative marked a strategic shift for the company as it works toward profitability, requiring close collaboration with marketing, recruiting, legal, brokerage, and engineering to ensure alignment on messaging, compliance, functionality, and agent needs. These websites serve as key resources to communicate the program’s value and support Redfin’s new strategic direction.

 

ROLE
Project planning, website design, front-end development, collaboration with cross-functional teams, testing and quality assurance, WCAG 2.1 compliance, and launch and maintenance.

TIME
3 Months

IMPACT

  • Collaborated with cross-functional teams (marketing, recruiting, legal, brokerage, and engineering) to create the Redfin Next landing page for San Francisco, LA, Orange County, and San Diego (January 2024), increasing program visibility and generating significant agent interest.

  • Contributed to the nationwide expansion of the Redfin Next program (October 2024) by creating two informational sites that detailed the program’s marketing strategies, team support, and growth opportunities.

  • Developed an automated interest form that attracted 3,500+ agent sign-ups, with billions in combined annual sales volume, exceeding recruitment goals and increasing the pipeline of top agents.

IN THEIR OWN WORDS

“I had the privilege of working with Kevin on the recruiting launch for Redfin Next, a groundbreaking pay program for Redfin real estate agents. Kevin was tasked with creating landing pages that was not only visually compelling and informative, but also persuasive enough to inspire passive (and skeptical!) talent to take the next step in connecting with us.

This high-stakes project required Kevin to collaborate across multiple teams, navigate input from highly-opinionated stakeholders, and meet ambitious deadlines. Despite these challenges, Kevin not only delivered on this goal but far exceeded expectations. The feedback on the landing pages was overwhelmingly positive. Our CEO described the Redfin Next landing page as “the most beautiful landing page” he’s seen, which is a testament to Kevin’s exceptional design skills and his ability to balance aesthetics with functionality.

His ability to deliver high-quality results under pressure, combined with his proactive problem-solving and dedication to excellence, makes him an invaluable asset to any team.”

-Mary Gallagher | VP, Head of Recruiting @ Redfin

Overview of the Automated Interest Form

  • Intuitive Submission Experience

    I developed a user-centric interface that simplifies data input, ensuring a seamless submission process for potential candidates.

  • Automated Data Integration

    I leveraged existing tools by sending submissions to a Google Form, providing a low-cost and efficient data collection method.

  • Optimized Recruiter Access

    Real-time syncing to Google Sheets, allowed recruiters to efficiently connect with candidates and facilitate meaningful conversations.

REDFIN NEXT | LANDING PAGE

Experience a Whole New Redfin

Whether you're an individual agent or a team, get the best of both worlds with Redfin Next™: earn a big traditional split on your own deals or those of your team, coupled with Redfin.com customers, benefits, and support.

REDFIN NEXT | TEAMS

Advance Your Career With a Redfin Agent Team

Whether you join an existing Redfin team, create a new one, or bring your current team with you, we'll give you the cutting-edge tech and high quality leads you need to grow your business.

REDFIN NEXT | MARKETING

Marketing That Takes Your Business to the Next Level

At Redfin, we invest in your success by giving you the exposure, technology, and tools to gain new leads and grow your business.